About Winona:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in-house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in-house physicians providing world-class care via a fully vertically integrated business model.
About the role:
Winona is looking for a passionate full-time remote Product Manager to join our team and take ownership of our marketing site development. You'll play a pivotal role in crafting a user-centric website that drives brand awareness, lead generation, and overall marketing success.
Seniority Level: Mid-Senior Level
Responsibilities:
Lead the product development lifecycle for our marketing site, from ideation and strategy to launch and ongoing optimization.
Conduct user research and market analysis to identify target audience needs and inform product roadmap.
Develop and maintain a comprehensive product roadmap that prioritizes features and functionality based on user needs and business objectives.
Work closely with designers and engineers to translate product vision into actionable product specifications.
Manage tracking systems (client and server-side) and ad pixel implementation (Segment, Facebook Ads, Google Ads).
Oversee website launch process, including quality assurance testing and deployment.
Analyze website performance metrics and user data to identify areas for improvement and iterate on the product based on insights.
Track industry trends and competitor landscapes to ensure our marketing site remains competitive and innovative.
Maintain clear and concise product documentation to guide internal stakeholders.
Qualifications:
3+ years of experience in product management or a related field.
Strong understanding of user-centered design principles and methodologies.
Excellent communication and collaboration skills, with the ability to effectively bridge the gap between technical and non-technical teams.
Data-driven approach with a strong understanding of marketing analytics and web metrics.
Technical Expertise (Preferred):
Front-end development knowledge (HTML, CSS, JavaScript)
Proficiency in the following technologies and tools:
CMS: Contentful
Frontend Framework: Nuxt 3
CSS Framework: Tailwind
Authentication: AWS Cognito
Deployment: AWS Amplify & Cloudflare Workers
QA: Browserstack
PM: Clickup
Design: Figma
CDP: Segment
What’s in it for You?
As a valued member of our team, you’ll enjoy:
Work wherever you choose
Unlimited PTO policy.
Non-working holidays per country of residence
Medical/ Dental/ Vision insurance (US-W2).
Referral bonuses
Fun and casual work environment.
Employee engagement activities and virtual gatherings.
Joining a diverse, global team! 🌍
