About Winona:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in-house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in-house physicians providing world-class care via a fully vertically integrated business model.
About the role:
Winona is looking for a passionate full-time remote Technical Product Manager to join our team and take ownership of our marketing site development. You'll play a pivotal role in crafting a user-centric website that drives brand awareness, lead generation, and overall marketing success.
Seniority Level: Mid-Senior Level
Responsibilities:
Technical Leadership
Lead the product development lifecycle for our marketing site, from ideation and technical strategy to launch and ongoing optimization.
User Research
Conduct user research and market analysis to identify target audience needs and inform product roadmap.
Product Roadmap Development
Develop and maintain a comprehensive product roadmap that prioritizes features and functionality based on user needs and business objectives.
Collaboration and Communication
Work closely with designers and engineers to translate product vision into actionable product specifications.
Tracking and Data Management
Manage tracking systems (client and server-side) and ad pixel implementation (Segment, Facebook Ads, Google Ads) ensuring precise data collection and analysis.
Quality Assurance
Oversee website launch process, including quality assurance testing and deployment.
Performance Analysis
Analyze website performance metrics and user data to identify areas for improvement and iterate on the product based on insights using tools such as Cloudwatch and Mixpanel
Documentation
Maintain clear and concise product documentation to guide internal stakeholders.
Qualifications:
3+ years of experience in product management or a related technical field.
Strong technical background with expertise in front-end development (HTML, CSS, JavaScript) and modern web development practices.
Excellent communication and collaboration skills, with the ability to effectively bridge the gap between technical and non-technical teams.
Proficient in using technical tools for user research, tracking, and data analysis.
Technical Expertise (Preferred):
Experience with the following technologies and tools:
CMS: Contentful
Frontend Framework: Nuxt 3
CSS Framework: Tailwind
Authentication: AWS Cognito
Deployment: AWS Amplify & Cloudflare Workers
QA: Browserstack
PM: ClickUp
Design: Figma
CDP: Segment
Product Analytics: Mixpanel
What’s in it for You?
As a valued member of our team, you’ll enjoy:
Work wherever you choose
Unlimited PTO
Non-working holidays per country of residence
Pro-rated 13th-month bonus in select regions.
Referral bonuses
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍
