Description
Job Title: SEO Specialist
Salary Range: $900-1300/month
Work hours: 9AM - 5PM Pacific Time, Monday through Friday, with weekends off (subject to change if necessary).
We are looking for an SEO Specialist to optimize our website and content.
Responsibilities:
- Optimize and update all site/page metadata.
- Identify and map keywords to guide content development strategy.
- Conduct reporting and analytics, including data analysis and creating monthly performance reports.
- Collaborate with the Marketing team to develop and promote impactful SEO content based on trends and research.
- Work with the Engineering team to fix crawl errors, core web vitals, and other technical SEO needs.
- Identify opportunities to enhance search engine visibility.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Research and implement search engine optimization recommendations.
- Perform ongoing keyword discovery, expansion, and optimization.
Requirements:
- Education and Experience:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience as an SEO Specialist or similar role.
- In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Moz).
- Technical Skills:
- Strong understanding of SEO, search engine algorithms, and ranking methods.
- Proficiency in HTML, CSS, and JavaScript as they relate to SEO.
- Experience with technical SEO tasks such as fixing crawl errors and optimizing core web vitals.
- Experience working with Contentful or similar CMS
- Content and Keyword Optimization:
- Ability to identify and map keywords to guide content development strategy.
- Skilled in optimizing and updating site/page metadata.
- Proficiency in performing ongoing keyword discovery, expansion, and optimization.
- Analytical and Reporting Skills:
- Strong analytical skills to monitor and analyze SEO performance.
- Experience in creating and presenting monthly performance reports.
- Ability to use data to inform and adjust SEO strategies.
- Collaboration and Communication:
- Excellent collaboration skills to work with the Marketing team on developing and promoting impactful SEO content.
- Ability to work with the Engineering team to address technical SEO needs and implement recommendations.
- Strong written and verbal communication skills.
- Strategic Planning:
- Experience in identifying opportunities to enhance search engine visibility.
- Ability to recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Skilled in researching and implementing search engine optimization recommendations.
Additional Qualities:
- Up-to-date with the latest SEO trends, tools, and best practices.
- Strong problem-solving skills and attention to detail.
- Ability to manage multiple projects and prioritize tasks effectively.
Tools to use:
- Contentful
- Google Analytics
- SEMrush
- Moz
- HTML
- CSS
- JavaScript
