Description
Web Developer
Company: Allied Global Marketing
Location: US, Remote
Department: Strategy & Innovation
Reports To: VP, Data & Technology
Employment Type: Full-time
About Us
Allied Global Marketing is renowned for pushing the boundaries of marketing technology. We specialize in creating impactful strategies that drive client success. Weโre looking for like-minded individuals who excel in dynamic environments and are driven to make a difference.
Why We Need You
As Web Developer, you will take charge of our web development tasks, including SEO, and development of HTML emails. This role requires a creative problem-solver who can push the boundaries of web technologies while optimizing for search engines.
Responsibilities
- Web Development: Develop and maintain sophisticated agency and client websites using modern web technologies and frameworks. Implement complex features and functionality to enhance user experience and website performance.
- Innovative SEO Strategies: Develop and implement cutting-edge SEO techniques that go beyond traditional practices. Apply web development expertise to create unique SEO solutions that give clients a competitive edge in search rankings.
- Technical SEO Implementation: Conduct technical SEO audits and implement advanced optimizations, including schema markup, site speed improvements, and mobile optimization.
- Technical CRM / Email Development: Code and customize responsive email templates using HTML/CSS, ensuring seamless integration with CRM platforms. Implement dynamic content and personalization strategies to enhance email performance and engagement.
- Full-Stack Development: Collaborate with the development team on full-stack projects, contributing to both front-end and back-end development as needed.
- Performance Optimization: Continuously improve website performance, focusing on core web vitals and other key metrics that impact both user experience and search engine rankings.
- Client Consultation: Provide expert advice to clients on web development best practices and advanced SEO strategies. Translate complex technical concepts into easy-to-understand terms for non-technical stakeholders.
- Innovative Problem Solving: Think outside the box to develop creative solutions for complex web development and SEO challenges. Stay ahead of industry trends and algorithm updates.
- Analytics and Reporting: Setup and analyze advanced web analytics (GA4) and SEO performance metrics. Provide data-driven insights and recommendations for continuous improvement.
- Successfully manage multiple projects at the same time.
Qualifications
- Web Development Expertise:
- HTML, CSS, JavaScript, and modern frameworks (e.g., React, Vue.js, Angular)
- Experience with server-side languages (e.g., PHP, Python, Node.js)
- Proficiency in version control systems (e.g., Git)
- Experience with API development and integration
- CRM Skills:
- Proficiency with major CRM platforms (e.g., Salesforce, HubSpot, MS Dynamics) for seamless integration and execution of email marketing campaigns.
- Ability to code and customize responsive HTML email templates, ensuring compatibility across various email clients and devices.
- Expertise in integrating dynamic content, personalization, and segmentation within email campaigns to enhance engagement and deliver targeted messaging.
- Experience in A/B testing email templates and analyzing performance metrics to refine strategies and maximize open and click-through rates.
- Knowledge of email deliverability best practices, including managing sender reputation and avoiding spam filters.
- Familiarity with automation tools to set up trigger-based email campaigns and workflows that align with the customer journey.
- SEO Skills:
- Deep understanding of search engine algorithms and ranking factors
- Expertise in technical SEO, including site architecture, crawlability, and indexation
- Experience with advanced SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
- Knowledge of international SEO and multi-language site optimization
- Technical Proficiency:
- Excellent problem-solving skills with the ability to debug complex issues
- Experience with performance optimization techniques and tools
- Familiarity with serverless architectures and cloud platforms (e.g., AWS, Google Cloud)
- Analytical Skills:
- Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Ability to derive actionable insights from complex data sets
- Experience with A/B testing and conversion rate optimization
- Innovative Thinking:
- Demonstrated ability to develop creative solutions to technical challenges
- Keen interest in emerging web technologies and SEO trends
- Proactive approach to learning and implementing new techniques
Experience
- 5+ years of professional experience in web development
- 3+ years of experience in advanced SEO techniques and strategies
- Portfolio demonstrating complex web projects and successful SEO implementations
- Track record of improving search rankings and organic traffic for client websites
Details:
- Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.
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