Hello, we’re Instrumentl.
We’re a mission-driven startup helping the nonprofit sector to drive impact, and we’re well on our way to becoming the #1 most-loved grant discovery and management tool. To help us get there, we’re hiring a Senior Growth Marketer who will validate and scale new growth flywheels, focusing on building initiatives from 0 to 1 and preparing them to scale from 1 to 10 with our full-time team.
Are you a creative and data-driven marketer who thrives on testing new ideas and scaling successful initiatives? Do you love sizing growth opportunities and leading growth R&D efforts from concept to implementation? If so, this position is for you.
About us:
Instrumentl is a hypergrowth YC-backed startup with over 4,000 nonprofit clients, from local homeless shelters to larger organizations like the San Diego Zoo and the University of Alaska. We are building the future of fundraising automation, helping nonprofits to discover, track, and manage grants efficiently through our SaaS platform.
Our charts are dramatically up-and-to-the-right 📈 — we’re cash flow positive and doubling year-over-year, with customers who love us (NPS is 65+ and Ellis PMF survey is 60+). Join us on this rocket ship to Mars!
About the role:
As the Senior Growth Marketer at Instrumentl, you will lead key growth initiatives and focus on testing and validating new opportunities. Our ideal candidate is proactive, eager to learn, willing to experiment, and excited to collaborate with multiple teams to expand Instrumentl's reach.
You'll be joining our small, highly autonomous team, reporting directly to Will, our Head of Growth. Get to know us at instrumentl.com/about!
Instrumentl is fully distributed (though if you’d like to work from our Oakland office, we would love to see you there). For this position, we are looking for someone based in the continental US, but open to those flexible to Eastern or Central Time standard working hours as well.
\n- Size growth opportunities and conduct R&D on new initiatives that can take Instrumentl’s reach further.
- Build business cases for new growth experiments and opportunities, prioritizing those with the highest ROI potential.
- Run experiments to validate initiatives from 0 to 1, working cross-functionally to assess feasibility and impact.
- Collaborate with content, SEO, product marketing & product, and events / community teams to ensure successful scaling of initiatives from 1 to 10 once validated.
- Identify and validate growth hypotheses, using data to guide decision-making and ensure high-impact outcomes.
- Tee up validated growth hypotheses and systemize them into clear SOPs that can be managed by full-time specialists once validated.
- Run tests to increase conversion rates across landing pages, sign-up flows, and onboarding processes.
- 5+ years of entrepreneurial or growth experience: You've ideally worked in SaaS, with a proven ability to build and scale growth initiatives.
- Founder’s mindset: You think like an owner, always looking for opportunities to innovate and create long-term value.
- Growth-obsessed: You’re relentless in testing, iterating, and optimizing to drive measurable impact.
- Ownership mentality: You take full responsibility for projects, ensuring high-quality outcomes. You exhibit a growth mindset and take feedback in stride.
- Rigorous execution: You’re detail-oriented, highly organized, and committed to driving projects to completion.
- Strong analytical skills: Proficient in tools like Google Analytics and Excel, you interpret data and make informed, growth-driven decisions.
- Resourceful and autonomous: You thrive in fast-paced, high-autonomy environments, taking initiative and figuring things out independently.
- Clear and effective communication: You can simplify complex strategies, aligning cross-functional teams around key initiatives.
- Passion: You’re excited about Instrumentl’s mission to propel nonprofits into a bigger, brighter future!
- Experience working in (or founding!) early-stage startups.
- Comfort with ambiguity and ability to wear many hats.
- Experience in nonprofit fundraising or grants.
- Experience working remotely.
- Salary ranges are based on market data, relative to our size, industry, and stage of growth. Salary is one part of total compensation, which also includes equity, perks, and competitive benefits.
- For US-based candidates, our target salary band is $130,000 - $190,000/year + equity. Salary decisions will be based on multiple factors including geographic location, qualifications for the role, skillset, proficiency, and experience level.
- 100% covered health, dental, and vision insurance for employees, 50% for dependents
- Generous PTO policy, including parental leave
- 401(k)
- Company laptop + stipend to set up your home workstation
- Company retreats for in-person time with your colleagues
- Work with awesome nonprofits around the US. We partner with incredible organizations doing meaningful work, and you get to help power their success.
What to expect:
Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow in your role - you won’t be bored! You’ll be an early member of our small but mighty team, playing a huge part in shaping our culture for the years and teammates to come.
At Instrumentl:
- We’re customer-focused. We routinely seek feedback from our customers to improve the Instrumentl experience for everyone. Our first company value is "The customer is the hero" and we mean it.
- We love to experiment. We are constantly generating new concepts and iterating to see what works - ideation and experimentation are essential here. "Bend the curve" is another key company value.
- We appreciate authenticity. We have a diverse range of life experiences, and we encourage open, clear communication with each other about the things that matter most to us.
- We’re approachable and collaborative. Everyone has a voice, and we’re all building Instrumentl together.
- We kick it every day with some of the nicest people in the world. No joke, our customers are often on the front lines educating kids, saving endangered species, and restoring watersheds. In helping them take advantage of Instrumentl’s technology, you’re helping them move the world forward.
Ready to apply?
Using the 'Apply' button, please submit either a short Loom video or a written response addressing the following prompts:
1. Describe a time when you identified a non-obvious growth opportunity. How did you build a business case for it, and what were the results?
2. In a cross-functional growth initiative you've led, how did you ensure successful collaboration with teams like content, SEO, and product marketing to take an idea from 0 to 1 and then scale it from 1 to 10?
Don't forget to include the word moxie in your application to show you read this from start to finish! Along with your written response or Loom video, please attach your CV or resume.
At Instrumentl, we pride ourselves on building a diverse team from the ground up. Every role is an opportunity to teach, learn, and create some of your best work - if you’re excited to grow along with us, we encourage you to apply!
