About Us
Intus Care is a healthcare analytics platform that synthesizes data to identify risks, visualize trends, and optimize care for PACE programs. We empower care providers to mitigate high-risk events and enable executives to make informed decisions based on clinical and operational data. Our mission is to drive data-driven, multi-disciplinary care for older adults. Additionally, we offer technical assistance and consulting services for new and existing PACE programs.
Position Overview
We are seeking an experienced and results-driven Senior Director of Marketing to lead our marketing team and support go-to-market efforts. As a senior leader, you will drive key initiatives such as shaping our brand story, managing product campaigns, and developing marketing channels aligned with our business goals. This role offers the unique opportunity to build and scale a high-performing marketing function while directly impacting business growth.
You will collaborate closely with the product team to understand product value and timelines, enabling the development of effective sales enablement and customer success strategies. Additionally, you will manage market insights, conducting research, beta launches, and customer segmentation to support product and commercial improvements. You will report to the Chief Revenue Officer, focusing on driving customer acquisition, product adoption, and brand consistency.
Key Responsibilities
Brand Story, Positioning & Messaging
Develop and maintain the Intus Care brand story, preparing for updates in advance of product launches
Create cohesive messaging frameworks that reflect our offerings and mission
Implement standardized language and messaging guidelines to ensure consistency across all marketing materials
Manage social channels, outbound campaigns, and brand positioning
Lead initiatives to strengthen brand presence across channels, ensuring impactful messaging
Product Marketing
Oversee pricing, packaging, and customer segmentation to facilitate sales and product adoption
Lead internal/external product launches and manage go-to-market strategies
Use data to craft customer-centric claims and outcomes
Collaborate with the product team to align on value propositions and launch timelines
Go-to-Market Strategy
Develop and execute go-to-market plans for new product launches and enhancements
Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and execution
Identify and prioritize target markets and customer segments to drive growth
Build comprehensive launch plans, including messaging, positioning, channel strategies, and performance metrics
Monitor market trends and competitor activities to adapt strategies and maintain a competitive edge
Pipeline Development & Sales Enablement
Develop standardized messaging and tools for sales and marketing teams
Create and maintain sales collateral (e.g., pitch decks, product guides) in collaboration with designers and product teams
Design and optimize lead-generation campaigns including email, social, etc. to drive awareness and conversions
Oversee website updates to ensure it reflects our brand, is user-friendly, and converts visitors into leads
Manage the preparation and coordination of conferences, ensuring alignment with business goals
Market Insights and Analytics
Conduct market research and competitive analysis to inform messaging, positioning, and strategy
Gather insights on customer behaviors, market trends, and competitive landscapes
Support product development and customer success with insights from research and beta testing
Cross-Functional Team Coordination
Work closely with product and commercial teams to align on product messaging, launch timelines, and customer feedback
Equip sales teams with clear, compelling messaging and presentations
Performance Metrics & Reporting
Analyze the return on investment (ROI) of marketing initiatives and campaigns
Communicate the impact of marketing efforts through regular reports, identifying successes and areas for improvement to guide future investments
Qualifications
Proven experience as a digital health marketing leader
At least 7-10 years of experience in digital health marketing
Extensive track record of successfully supporting marketing and go-to-market strategies for complex product launches
Experience working closely with product teams to understand complex products and create resonating messaging
Deep understanding of various healthcare models within the value-based care space
Strong project management skills with the ability to develop detailed project and marketing plans
Excellent communication and interpersonal skills, with the ability to collaborate with individuals and teams of varying backgrounds
Demonstrated ability to deliver consistent results autonomously and manage multiple priorities in a fast-paced environment
Bachelor’s degree in marketing, business, or a related field (MBA preferred)
What We Offer
A chance to be a part of a trailblazing team in healthcare technology.
Competitive salary package
Comprehensive benefits including health, dental, and vision insurance
A collaborative, inclusive, and dynamic work environment
Opportunities for professional growth and development
Core Values
Take Ownership For Your Responsibilities and Outcomes
Think With Data First
Be Passionate About Impact
Take Strides Toward Growth and Innovation
Be Supportive Of Each Other
Salary Range: $160,000 - $180,000/year
Location: Remote
