About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring a Senior Off-Page SEO Manager, reporting directly to our Global Head of Growth.
Are you ready to build something big from the ground up? We’re looking for a link-building expert to grow a team and implement paid and other strategic off-page initiatives that will supercharge our SEO efforts and drive commercial success across our iGaming brands.
With huge untapped potential—this is an area we haven’t explored yet—you’ll have the chance to deliver quick wins while developing a scalable, long-term strategy to boost rankings, authority, and traffic in competitive markets.
And the scope? Massive. We’re expanding fast, with multiple site launches planned across dozens of languages and regulated iGaming markets worldwide. If you thrive in a fast-paced, high-growth environment and want to make a real impact in the iGaming space, we’d love to hear from you!
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
\n- Lead and grow a high-performing off-page SEO team – Hire, mentor, and develop team members, fostering a culture of collaboration and continuous improvement.
- Develop and execute a scalable link-building strategy – Create and implement innovative paid and organic link-building initiatives that drive authority, rankings, and traffic.
- Establish and expand strategic partnerships – Identify and build relationships with key industry partners, publishers, and content creators to enhance outreach efforts.
- Act as a liaison between the team and pillars – Maintain clear communication, ensuring transparency, alignment, and collaboration across SEO, content, and commercial teams.
- Manage reporting and budgeting processes – Track performance, optimise spending, and provide data-driven insights to refine strategies and maximise ROI.
- Management & Leadership – Experience leading and managing an SEO team, with a track record of mentoring and developing talent.
- Strong Off-Page SEO Expertise – Deep understanding of link-building strategies, website evaluation, key link quality criteria, and competitor backlink analysis.
- Negotiation & Relationship Building – Skilled in collaborating with cross-functional teams and external partners to secure the best value and ROI on link-building investments.
- Team Growth & Development – Hands-on experience hiring, training, and supporting a successful link-building team.
- Cold Outreach & Paid Link Building – Experience executing effective outreach campaigns and working with paid link providers to secure high-value placements.
- Strategic Mindset – A proven ability to develop and implement link-building strategies that drive measurable SEO and commercial growth.
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO and Off-Page SEO team member (1 hour video via Zoom)
- 3rd: Interview with our People Partner (1 hour video via Zoom)
- 4th: Take home task - you will be given 5 days to complete the task and present it back to the team, Global Head of Growth and Senior SEO (1 hour video via Zoom)
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.
