Company Description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs.
Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.
Job Description
We are looking for a creative, organized, and proactive Digital Marketing Specialist – Social Media to join our digital marketing team. The ideal candidate will manage our social media presence across all applicable platforms all while using Emplifi for scheduling, analytics and social listening. This role prioritizes and requires solid communication skills, adaptability, and the ability to collaborate with stakeholders to deliver engaging and timely content.
Though this role’s primary focus will be the management and execution of organic social media, support in other digital marketing disciplines may be required. SMS marketing, paid ads, website chatbot support, email marketing, and/or landing page creation and support are other areas of support that may be needed.
Duties:
- End-to-end project management of organic social media digital marketing tactics from the briefing stage with stakeholders, through content creation, scheduling, deployment and measurement.
- Develop, schedule, and post engaging brand-aligned content for X, Facebook, and Instagram, using Emplifi.
- Monitor and manage social media channels, responding promptly to comments, mentions and direct messages, as needed and warranted. Communicating internally with stakeholders on social activity is required.
- Addressing high-priority or time-sensitive posts that require attention is critical to this role.
- Utilize social listening tools within Emplifi and Meltwater to identify trends, feedback, and opportunities to engage with the audience.
- Organize and facilitate monthly meetings with stakeholders to gather ideas, updates, insights and important messages for upcoming content.
- Design visually appealing graphics and multimedia content using Canva; collaborate internally with creative team to create specific assets, when needed.
- Create and maintain a content calendar to ensure consistent and strategic posting.
- Track and analyze social media performance using Emplifi and platform-native analytics tools; monitor competitor activity for continued strategic direction.
- Maintain your expertise in Emplifi, Facebook, Instagram, and X to update the digital team and stakeholders on best practices and new features that would be of benefit to our campaigns.
Secondary Accountabilities:
Though social media management is a significant component to this role, our successful candidate will be supporting the digital team with other digital marketing tasks. This includes strategic and tactical support with our SMS campaigns within SMS Magic; paid ads (Google Ads, Meta, X, and LinkedIn); and our site chat bot (Qualified). Working within our email tactics by assisting to build emails in Stripo and deploy in Pardot will be of particular interest. Experience with GA4 is required to understand how all tactics support website performance and analyze how all tactics drive strategy within the digital space.
This is a 12 month Contract.
Qualifications
Critical knowledge:
- Solid experience and knowledge of the following platforms are required:
- Emplifi, X, Facebook, Instagram
- Experience and knowledge of the following platforms are a strong asset:
- Google Ads, Meta Business Manager, X (Twitter) ads
- GA4
- Qualified
- SMS Magic
- Unbounce & VEV for any landing page creation and editing
- Trello (for Project Management)
- Hot Jar (for website analysis)
- Canva
- Stripo and Pardot
Critical Experience:
- 2+ years of experience planning, scheduling and analyzing in an organic social media role.
Critical technical, professional and personal capabilities
- Exceptional communication and interpersonal skills. Being a fully remote role, communication is vital in this role.
- Ability to manage multiple projects and deadlines through project management best practices.
- Ability to effectively interact and collaborate across functional groups to achieve desired results; a natural at taking initiative and confident in coming forward with strategic ideas to propose to the team based on observed insights.
Additional Information
What We Offer:
- We offer a competitive base salary and incentive bonus potential, combined with challenging and meaningful work, learning and career development opportunities and a great team environment.
- A culture that celebrates diversity & inclusion, promotes personal and professional development and offers flexible work options to meet both your work and personal needs
- Focus on Wellness and innovative programs that support overall health and wellbeing such as annual Lifestyle Account and free Headspace App
- Progressive Employee Policies and Programs including a Flexible Work Location approach, and a vacation policy that provides up to 30 days’ vacation for all employees
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
Syngenta Contact Information:
If you need assistance during the application process, please contact the Service Desk at recruitment.na@syngenta.com
Syngenta Canada welcomes applications from all qualified candidates and is able to accommodate persons with disabilities. For more information about accommodation during any stage of the recruitment process or if you would like more information on our accommodation policies, please contact recruitment.na@syngenta.com
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