Description
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We are seeking a creative, strategic, and data-driven Social Media Specialist to lead our client's social media efforts. You will be responsible for developing and executing social media strategies across platforms like TikTok, Instagram, YouTube, Twitter, Facebook, and Pinterest to build our brand, engage with our target Gen Z audience, and drive growth.
Responsibilities
- Create innovative and viral social media content including graphic designs, photos, and videos tailored for each platform that align with our brand's mission and identity
- Implement growth strategies aimed at rapidly growing our follower count across platforms to 10,000+ genuine followers, with an emphasis on organic growth
- Analyze performance data and audience insights to guide strategy and expand reach amongst Gen Z audiences passionate about social justice
- Develop social media campaigns that resonate with our target demographic and have high potential to go viral
- Manage day-to-day social media activities including posting schedules, community management, influencer partnerships, paid social campaigns, etc.
- Collaborate with creative teams on photo shoots, branded content, UGC strategies, and leveraging influencers that align with our brand identity
- Stay on top of social media trends, best practices, and new platform features
Requirements
- Degree in Journalism, Communications, Marketing or related field preferred
- Fluent in professional English (Writing & Speaking)
- 2+ years managing social media in a brand, agency, or exceptional personal account capacity
- Case studies and proven examples creating viral social media content and growing accounts to 10,000+ followers
- Expert knowledge of Gen Z digital habits and passions
- Excellent graphic design skills and experience creating highly visual and artistic branded content
- Data-driven mindset and analytical skills
- Creative thinker adept at developing innovative growth and engagement strategies
- Excellent written and verbal communication skills
- Video production skills a plus
Benefits
- Competitive salary paid in US$
- Work from anywhere
- International portfolio
- Flexible hours
