E-Commerce Product Marketing Manager (Remote)
Salary: $2,000-$3,500 monthly
One of our biggest clients in the self-care industry based in the US is seeking a talented and scrappy E-Commerce Product Marketing Manager to join our team and manage the activations of customers through our digital funnel. Reporting directly to our SVP Operations, this role will be central in driving revenue growth through our website by creating a best in-class digital experience and effectively merchandising of our products offerings. This person will be responsible for boosting core metrics like CVR, AOV, and LTV and set the direction for how our digital product experience enhances the physical product experience.
Our ideal candidate will be exceptionally passionate about the nexus between marketing, revenue, customer experience, and technology. This person will be highly skilled in building out product road maps and turning strategy into execution. This role will size opportunities, prioritize, and project manage initiatives to optimize and deliver incremental revenue through the digital funnel. Our teammates are adaptable self-starters and thrive working in a fast-paced, collaborative environment with talented people. We have proven product-market fit, and are looking for a seasoned product manager who is motivated by the idea of creating an optimal digital experience to drive revenue in a new and growing category.
- Improve customer AOV and LTV by optimizing conversion rate, product merchandising, product bundling, etc.
- Own our roadmap, including new product launches, promotions, and other initiatives that drive revenue or optimize the digital funnel
- Manage optimization and monetization of current products through merchandising based on consistent “always on” testing methodology including monitoring and tracking the results of (sequential and AB) tests and changes made to the website
- Prioritize initiatives across functional teams (e.g. CRM, Acquisition, Marketing) to ladder up to Company OKR's and manage the delivery of all e-commerce projects
- Define future product vision and role of owned e-commerce in the broader portfolio including promotions and new product launches
- Leverage UI/UX insights and analytics to balance performance and consumer experience including managing GA, pixels, and other website analytics
- Liaise with Creative to ensure brand consistency throughout the digital experience
- Manage the Shopify backend and ensure that SKU creation and cross functional digital product setup and functionality is maintained for the company
requirements
- At least 5 years in a product management role with measurable successes (e.g., conversion, engagement, subscriber, and/or revenue growth)
- Consumer products and e-commerce experience
- Deep customer empathy with orientation towards adding shared value
- Highly analytical (GA, pixel management, proficiency in A/B testing, generating unique, actionable, customer insights through data)
- Proficiency in managing Shopify storefronts and associated apps
- You know how to manage competing priorities with cross functional stakeholders (e.g. Engineering, Acquisition, Creative, CRM and Marketing) to achieve audacious goals
