Description
About the role
We are looking for an experienced Product Marketing Manager with a strong background in partner go-to-market strategies to join our product marketing team. This role will serve as the key liaison between product marketing and our partner-focused product organization, ensuring our product story is effectively communicated through and enhanced by our partner ecosystem. The ideal candidate will bring strong product marketing expertise, using customer insights and usage data to craft compelling “better together” narratives and go-to-market strategies that showcase our combined value.
Responsibilities:
- Own the product marketing strategy for partner launches and initiatives, working closely with the partner marketing team to align on execution
- Develop compelling product positioning and messaging that highlights the value of partner integrations
- Create product-focused content for partner marketing campaigns, including solution briefs, integration guides, and customer case studies
- Serve as the product marketing subject matter expert for partner initiatives, providing guidance on product capabilities, roadmap, and positioning
- Collaborate with product management to incorporate partner-related insights into product planning and positioning
- Support the partner marketing team in go-to-market activities for joint solutions, ensuring consistent product messaging
- Run internal and external sales enablement, including creating materials that effectively communicate the value of partner integrations
You may be a good fit if you:
- Have 5+ years of product marketing experience in B2B software and API products, with demonstrated ability to market technical platforms
- Are skilled at crafting narratives that effectively communicate the value of product integrations to various audiences
- Have experience collaborating with partner marketing teams or channel marketing initiatives
- Possess strong analytical skills to analyze customer data to identify target segments, adoption patterns, and how we can better drive revenue impact
- Excel at cross-functional collaboration, particularly in aligning product and partner marketing strategies with both internal and external teams
Deadline to apply: None. Applications will be reviewed on a rolling basis.
