Description
Multilocal is seeking a talented Product Marketing Manager to join our dynamic marketing team. If you are passionate about driving product strategies and have a background in the ad tech industry, this role is perfect for you.
Responsibilities:
- Develop and implement product marketing strategies to boost product adoption and retention.
- Collaborate with the product and tech teams to craft global and regional go-to-market strategies for new products and services, ensuring successful market entry.
- Create compelling messaging and positioning to differentiate our products and services in the market, working with the marketing team to produce engaging case studies, videos, and blog posts.
- Partner with product management to understand customer needs and experiences, delivering targeted content and education to enhance market adoption and comprehension.
- Generate sales enablement and ad solutions materials and provide training to empower our sales teams.
- Conduct competitive analysis to guide strategic decisions and refine product positioning.
- Track and report on the effectiveness of product marketing initiatives, adjusting strategies as needed.
- Engage with customers to collect testimonials and case examples showcasing the value of our products.
Requirements
- Over 5 years of experience in product marketing within the Ad Technology sector.
- Exceptional written and verbal communication skills.
- Proven track record in developing and executing successful marketing campaigns.
- Proficient in market research and data analysis.
- Multilingual skills are desirable
- Bachelor's degree in Marketing, Market Research, Media, Public Relations, Business, or a related field.
