Introduction:
The Zebra, named a Best Place to Work in Austin multiple years running, revolutionizes how connected consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," we put that into practice by valuing traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems.
The SEO Manager is a data-driven, hands-on leader tasked with advancing SEO initiatives across The Zebra’s organization. The role involves leading the SEO content team and providing recommendations for content initiatives, backed by detailed analysis and insights. You will work closely with Marketing, Product, Engineering, and Analytics teams to ensure the most current SEO best practices are incorporated into new and ongoing projects.
Location:
While we are open to remote work across the contingent US, we are still establishing our company to support work in all states! We’ve recently shifted from an in-office organization to a hybrid model and love the flexibility it allows our employees. We are set up to support employees who want to be fully remote, in-office only, or a mix of the two. Please note—we will not be supporting work based out of the following states: CA, MA, NY, and NJ.
What You'll Do:
Lead the SEO content team to create and optimize data-driven SEO landing pages, ensuring content is informative, user-friendly, and optimized for organic search.
Manage the editorial calendar and ensure content writers meet deadlines and achieve goals.
Conduct comprehensive content and research analyses to identify opportunities for growth and improvement.
Conduct SEO audits informed by extensive knowledge of the entire marketing funnel, leveraging experience in optimizing each stage to increase organic traffic and drive conversions. Analyze individual pages and user paths to identify growth opportunities.
Ensure compliance with Google Quality Rater guidelines, page experience best practices, and high user experience standards by collaborating with content writers, designers, product managers, and engineers.
Support the Director of SEO in developing compelling business cases for the SEO roadmap and strategic priorities.
What We're Looking For:
As we evaluate candidates across all roles, we look for folks with a strong sense of ownership, excellent communication and collaboration skills, and a dedication to continuous improvement.
6+ years of SEO experience with a demonstrated ability to execute and optimize for organic growth in complex environments.
Expertise in technical SEO, conversion rate optimization (CRO) testing, and data analysis, with a focus on results-driven strategies.
Proven success in cross-functional collaboration and hands-on project management.
Proficiency in SEO tools and analytics platforms such as Google Analytics, Google Search Console, and relevant SEO testing tools.
You are proficient with Excel, Looker (or similar BI tools).
SQL is not required but a plus.
Strong organizational and mentorship abilities, with a focus on practical execution and operational improvements.
Benefits & Perks:
Inclusive and healthy environments are crafted intentionally. All of our employees can join and participate in (or create your own!) Employee Resource Groups. Here are some other wonderful perks of working here:
Competitive Compensation & Stock Option Offering
Health, Dental, Vision & Disability Coverages
HSA offering + employer contribution
$100 monthly wellness perk
$300 pet reimbursement program
401k with match
Unlimited PTO (paid time off)+ flexibility to enjoy it
Paid Parental Leave Program
Learning & Development Opportunities
Join a team that truly lives their values (outside of the office. Cliche, we know… but we really mean it)
About The Zebra:
The Zebra is the nation’s leading, independent insurance comparison site. With our dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. Headquartered in Austin, Texas, The Zebra has sought to bring transparency and simplicity to insurance shopping since 2012 -- it's “insurance in black and white.”
We've garnered the attention and investment of some of the nation’s top venture capitalists. Check out all of our awards & recognition!
Our core mantra is "All Stripes Welcome." As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability or genetics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation!
