Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Our client is seeking a creative and strategic thinker to join their team as a Creative Strategist. This role is not a typical "creative role"—it's a performance-driven marketing position focused on what actually works in paid advertising. You’ll be responsible for shaping hooks, researching creative trends, briefing new ads, and approving creatives that drive millions in revenue.
You'll work directly with the co-founder (a top 0.1% direct response marketer) and the media buying & creative teams to scale and refine offers at a high level.
Responsibilities:
- Research & analyze winning ad angles across WNW’s portfolio.
- Identify patterns in past successful hooks, leads, and creatives.
- Stay ahead of the market—spot trends in direct response ads and borrow/adapt what’s working.
- Brief in new visual hooks & ad leads based on historical performance & market insights.
- Guide video editors and designers to execute high-converting creative concepts.
- Oversee AI-assisted copywriting & copy-chief AI-generated creative ideas.
- Own the video approval process (saving the co-founder 10-15 hours/week).
- Develop systems & checklists to ensure fast, high-quality creative execution.
- Work with media buyers to refine ad performance & iterate based on data.
- Direct response marketing brain – You understand why some ads work and others don’t.
- Pattern recognition – You see trends in hooks, angles, and winning ads before others do.
- High attention to detail – You can spot flaws in copy, visuals, and storytelling.
- Market awareness – You know where to find and adapt the best ideas from other offers.
- Speed & execution focus – You thrive in a high-growth, fast-moving environment.
- Experience in paid advertising (FB/TikTok/YouTube) – You know what scales.
- Work from Anywhere
- Competitive Salary in USD
